About Wrangler Since its inception, has been an iconic American brand in jeanswear and lifestyle apparel. Based in Greensboro, North Carolina, Wrangler has been producing apparel shaped to fit the values and lifestyles of Americans for over a half century. In 1947, the first pair of Wrangler Cowboy Cut Jeans were stitched together, beginning a legacy that has established Wrangler as the leader in denim and American lifestyle apparel. Although the Wrangler brand has deep roots in American heritage, the brand continues to find new ways to create apparel for the changing needs and lifestyles of American consumers. Over the last decade, Wrangler has become one of the fastest growing national jeans brands, combining unparalleled heritage, consumer research and forward thinking to create lifestyle brands for every consumer. With brands like the iconic Wrangler Western Wear, the contemporary western brand Twenty X, Wrangler Rugged Wear, ProGear by Wrangler, the durable and innovative RIGGS Workwear, and Aura from the Women at Wrangler, the revolutionary jean with over 120 fits, Wrangler is the brand to fit your lifestyle.
